Getting an understanding of the traffic to your website is pivotal. But not always the easiest thing to do. I have experience with this field for many years so I can assist in various stages of this endeavor.
Tracking & implementation
To start collecting data, you must implement website data tracking. This means implementing software that will help gauge the behavior of people visiting your website. This can range from a recording of them interacting with the website to more numerical data points as time spent on a page or keywords that lead to a sale. I can help you set this up in Google Analytics and a few other tracking suits as well.
Dataware housing
Quite often, or when using Google Analytics 4 it’s useful to consider storing your gathered in a data warehouse. As Google does not allow you to store data indefinitely anymore in Google Analytics 4. In addition to this, the data collected from GA4 is often very granular and doesn’t come in standard reports anymore. So it’s a good idea to warehouse it, as it adds to its longevity and you get to structure and organize it better.
Reporting & Analysis
Once data is flowing in safely and securely, sense must be made from the digital data. I can help build reports, make some deductions, and generally make sense of the measurements that come in. This can be done in the form of a report.