A picture speaks a thousand words
It has been said that seeing is believing, and that a picture is worth a thousand words. True enough, this was before they knew what generative A.I. was and how to utilize it. However, it still holds true today. We are very visually oriented beings. And having a good image of you’re product is of crucial importance if you want to succeed online.
Of course, there is the option of creating images and illustrations of a product or service. Which is a starting point. But a lot more is possible these days with either AI or 3D modelling software. So-called life-like renders can be produced of a product, or a scene to give clients a better understanding of in what context an object is supposed to be used. Or “set the mood” by painting a nice living room scene surrounding you’re product. It’s a great tool to support you’re message and position your product in the mind’s eye of people browsing your website.
Another way of working would be “the old-fashioned” way of photography. Renders are nice for setting the mood, or drawing a certain picture, but you can’t beat the level of detail you can convey with good lighting and optimal photoshooting conditions. Product photography is something to consider when how things look, and it’s details are very important. Also when you need to make sure people know what you’re brand of product looks like.